E20 - Tigga Mac - Everything you wanted to learn about getting millions of followers as a baker but were afraid to ask.
Melbourne, Australia. When I lived there I didn’t know it for its cakes, I knew it for its coffee. But things have changed a lot! One of the largest content creators around lives here and joins us for this episode - I’m referring to Tigga Mac and her bestie Katie.
They’ve gone from slaving away in their tiny kitchen just keeping on top of cake orders to be internationally recognised for their antics on social media. I learned so much talking to them about mastering social media - and particularly TikTok where they have - are you ready for this? - over 1.6million followers.
This has transformed their baking journey from taking cake orders to content creation and brand deals, but still, making lots of cake. There are so many interesting themes and ideas that they come with up for content but at the heart of it is still they are self-taught, highly-talented bakers.
Years of grinding away to build up their business has given them the confidence to go create and have so much fun doing it - as a team Get your notebook out for this one because there are so many useful lessons shared so kindly by these two lovely people. We’re really excited to share this with episode with you! Enjoy!
-Haf
Learn more about TIgga Mac here:
TikTok
Instagram
Facebook
YouTube
Website
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See you next time on My Baking Journey!
-Haf & Rachel