E22 - Sugarpusher - She went from MTV to baking. How one career change set the stage to change her destiny towards baking.
Huntsville, Alabama. I doubt many of you have been there. I think I’ve driven through it at some point in my life. But that’s where we are today speaking with Ally, or “Sugar Pusher” as she’s known online.
Ally is a content creator. But she’s been baking for a long time. Her previous career while still creative was just hard work. She’s spent a long time in the music industry. We actually spend a good bit of time talking to her about this part of her life because it’s important to understand the past made her into who she is today.
It’s a HARD industry to be in. But wow can it shape and motivate you to succeed. Ally has an incredible knack for creativity but also is extremely kind to share so much about how she’s made it successful for her to people who are new to this industry.
Her content is witty, inspiring, funny, detailed, and quite varied! We wanted to go in depth with a full-time content creator because this is one aspect of the baking industry that isn’t well-understood and many people want to be a part of it. And luckily we found Ally along the way to tell us about her baking journey too. Everybody wins! I really hope you get a lot out of this episode….
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E20 - Tigga Mac - Everything you wanted to learn about getting millions of followers as a baker but were afraid to ask.
Melbourne, Australia. When I lived there I didn’t know it for its cakes, I knew it for its coffee. But things have changed a lot! One of the largest content creators around lives here and joins us for this episode - I’m referring to Tigga Mac and her bestie Katie.
They’ve gone from slaving away in their tiny kitchen just keeping on top of cake orders to be internationally recognised for their antics on social media. I learned so much talking to them about mastering social media - and particularly TikTok where they have - are you ready for this? - over 1.6million followers.
This has transformed their baking journey from taking cake orders to content creation and brand deals, but still, making lots of cake. There are so many interesting themes and ideas that they come with up for content but at the heart of it is still they are self-taught, highly-talented bakers.
Years of grinding away to build up their business has given them the confidence to go create and have so much fun doing it - as a team Get your notebook out for this one because there are so many useful lessons shared so kindly by these two lovely people. We’re really excited to share this with episode with you! Enjoy!
-Haf
Learn more about TIgga Mac here:
TikTok
Instagram
Facebook
YouTube
Website
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E19 - Amy's Bakehouse - Act fast, make mistakes, and go with your gut. How being hyper-focused can be both bad and good!
St. Albans. Just north of London is where you’ll find this little village with lush green rolling hills, and where you’ll find Amy’s Bakehouse.. Amy is a 24 year old baker who runs her own cake business. She started in 2020 and has already moved into a commercial kitchen!
When we found out about Amy we just had to get her on the show as the pace of growth that she’s gone through is just inspiring. She was not a baker. She started doing this right after finishing her degree. She hasn’t even started a career yet and the pandemic decided to set a new path for her.
Yes she is one of those bakers who came about as a part of the pandemic but the story of how it’s all come together is what I find fascinating. Amy’s attitude, drive, and focus is so visible in our conversation as she tells us exactly why she is the way she is and how she has used that to her advantage. Oh to be 24 again! Anyway, let’s get right to it and hear Amy’s story….enjoy!
Follow more here:
Website
TikTok
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E18 - Kendra Groves - Keeping your creativity alive when everything around you is so challenging.
Australia, England, Australia, England… Kendra Groves has been bouncing back and forth with her husband between these two distant countries navigating her way through life and baking her way through a lot of it.
She’s in Manchester now in case you’re wondering. She’s originally trained in musical theatre and opera, but trying and trying to get somewhere in that industry just proved too difficult against many odds. The abusive agents, the challenge of being tall, not looking the way you need to be. It was all too much!
Her passion to be creative has always been there but it wasn’t until she started baking that she realised that she can keep that creativity going and make something of it. Kendra is so vibrant, always in bright colours no matter what time of year it is, and very bubbly! Just watch her social media and you’ll instantly see what I’m talking about.
That personality is very addictive to watch and she has a great knack for keeping you entertained in any video she creates. While she’s a content creator by night, she still works as a chef during the day. So balancing it all can be challenging. How does she do it? What inspires her to keep going? And does she even have black or grey in her wardrobe?
Keep listening to find out and hear about Kendra’s inspiring baking journey…
More about Kendra:
Tiktok
Instragram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel