About OLBAA

Hello! We are Rachel and Haf - a husband and wife team who both had long careers in the tech world.

We lived in Asia (Singapore) for a lot of this time and then moved back to England in 2019. Rachel had started baking a lot of bread at first and then switched to cakes in Singapore after leaving her last role.

After Rachel decided to go into baking full time, it didn’t take very long to make some observations about the cake industry with respect to packaging.

Rachel’s years working at Apple naturally taught her about obsessing about the customer experience and developing products that would be beautiful and functional - even down to the box that it came in! This same principle was then used to analyse the packaging market for cakes.

We couldn’t see the point of a high value cake only to be put in a flimsy box with no windows.

It didn’t take long to figure out that maybe we should just go out and design our own and we would just use them for the cake business. But then of course we just had to think, if WE were having these issues, EVERYONE must be having these issues!

OLBAA was born! We have the trademark and designs protected and registered around the world.

Our mission now has become more than just packaging. We want to give bakers the best packaging to use. That’s how it all started. Now, we’ve also added to our mission building a community for bakers via our podcast. Lastly, we want to educate bakers to run the best businesses they can through our ebooks and classes around the non-cake aspects of a cake business.

We hope you love them as much as we do. Feel free to post your pictures with our boxes and tag us on Instagram! @olbaa_cake_box