• Do you want to START a cake business but don’t know how?

  • Do you need HELP with marketing/branding/outreach?

  • Are you struggling with the BUSINESS-side of things?

  • Do you need more TECH skills to make your life easier?

  • Do you want to build more time for YOU in your life?

If you answered “yes” to any of these questions we’ve got your back! Our eBook collection is for you!

Why wait? Our eBook “5 ways to grow your cake business in 2024” is completely FREE to download! No credit card needed! Get started now on your journey!

Why read these eBooks?

With curated advice, knowledge, and tips, it is designed to empower you with the information you need to be successful. All for the cost of a latte and a muffin at your local Costa Coffee or Starbucks!

We’ve been there! After leaving our 20+ careers in technology, we decided to start out own business, and scale it internationally to become a PROFITABLE operation! To do this, we leveraged every bit of technology we could to achieve our goals FASTER and with a very lean team. (You can thank Haf’s obsession with technology from an early age!)

Our experience in the cake industry comes from starting our own cake business in 2019 and then OLBAA in 2020. Through running both businesses we’ve learned a lot about ourselves and have continually spoken with our customers and our podcast guests to understand what it takes to create a successful cake business today. This conversation never stops!

Pricing strategies. Making a profit. Marketing. Business advice. These topics come up time and time again as many bakers are focused on the baking, but NOT the rest of the business!

Now we have captured much of that knowledge into our AFFORDABLE eBook collection to help YOU be successful and thrive as a cake business owner. At the heart of OLBAA lies a simple, yet powerful goal: To empower bakers to achieve success through knowledge, tools, and technology.

Dive Deeper with Our Curated Collection:

Use AI to save HUGE amounts of time. Get back the one thing that’s hardest to do. Using AI tools available today to save you hours of time with simple tasks.


Bring efficiency to your cake business. Simple tools to make your life EASIER and help you achieve PROFIT faster!


This is the ULTIMATE guide to starting your cake business! Don’t know where to start on your cake journey? This book will guide you. We also have a US and Australian edition is available.


Save THOUSANDS and learn the skills to build your own website via this STEP-BY-STEP guide.


Let customers find you with EASE. Master the art of Search Engine Optimisation helping you in search results and maps.