E25 - Oh Cakes Winnie - The reality of giving up a career and losing your purpose. Then finding baking to build yourself back up into something inspirational!
This week we’re in Luxembourg to speak with Winnie. Fashion designer-turned baker and content creator with some pretty amazing bakes. For example her cake rolls which are extremely unique.
This creative type fell into baking but it was never really part of the plan. Giving up a career and figuring out what to do in life was a struggle. However, baking has gone from being just something fun to keep the brain busy to now baking all sorts of creative content.
For someone with almost 700 thousand followers, she only just created a website! But that doesn’t phase Winnie. She just goes with the flow and gives herself the space to be creative and let herself flourish. She’s been in some from of design and creativity for most of her life so this is now the natural continuation of what she loves as a person.
She’s been in the fortunate position to have a husband continue to work to reduce the pressure on her to have to perform with her baking from the get go. This has allowed her to develop her skills over time and see where it all takes her. But as many of you know, the baking machine sucks you in bit by bit and you find yourself eventually turning this hobby into something full time.
How did Winnie handle that transition? Listen on to hear her journey.
Learn more about Winnie here:
Website
Instragram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E24 - Aubree's Cakery - Learn from a 21 year old with a 10 year career in baking already! She's even made a cake for Diddy!
Imagine you started baking at 11, and by 12 your mum was already selling your goods on Facebook. That was 10 years ago for our guest today. Yes, that makes her 21 which makes today’s episode just a fascinating listen.
I certainly was no where near a “career” at 21 let alone my teens. But Aubree certainly tapped her creativity passed down to her and leveraged that from a very early age. Based in Southern California, he career has already led to some interesting bakes. You have to keep listening to hear about some of them!
She’s incredibly talented, determined, and driven to make a success of it at such a young age. This is just so inspiring to listen to! And to top that a huge social media following as well. Aubree is extremely focused, and pushes herself to improve on what she’s doing all the time. It’s still mostly just her doing all the work.
How does a 21 year do it you may ask? Keep listening to find out….
More about Aubree here:
Website
TikTok
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E23 - The story of Cupcakes & Counting. A fun and gorgeous cafe in Dublin that wouldn't have existed if it wasn't for a tragic natural disaster.
We are in Dublin, Ireland to chat with Jenny and Jay of Cupcakes and Counting. Today, it’s a cute and quirky cafe that sell gorgeous treats and delicious coffee. But the journey to this point is so so different!
They’re both trained as nurses. Left the Philippines years ago to build their careers and a better life. But all it took was one event back home that forced them to do something that would set the path for the next 10 years on a journey in baking.
One thing has expanded to another not by their choice, but more by suggestions from people along the way saying they should do this, or try that. It’s turned into wedding cakes, classes, cafes, and even selling baking tools.
Their cheery attitude and relaxed approach to many things has allowed them to blossom and grow their business even during the pandemic. Jenny’s cakes are truly special and her talent has now taken her around the world to teach others. But listening to their story just inspires me to think almost anything is possible if you put your best foot forward and just try. It just never hurts to try. Right, so let’s hear the story of cupcakes and counting….
Find out more about Cupcakes and Counting here:
Website
Instagram
Facebook
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This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E22 - Sugarpusher - She went from MTV to baking. How one career change set the stage to change her destiny towards baking.
Huntsville, Alabama. I doubt many of you have been there. I think I’ve driven through it at some point in my life. But that’s where we are today speaking with Ally, or “Sugar Pusher” as she’s known online.
Ally is a content creator. But she’s been baking for a long time. Her previous career while still creative was just hard work. She’s spent a long time in the music industry. We actually spend a good bit of time talking to her about this part of her life because it’s important to understand the past made her into who she is today.
It’s a HARD industry to be in. But wow can it shape and motivate you to succeed. Ally has an incredible knack for creativity but also is extremely kind to share so much about how she’s made it successful for her to people who are new to this industry.
Her content is witty, inspiring, funny, detailed, and quite varied! We wanted to go in depth with a full-time content creator because this is one aspect of the baking industry that isn’t well-understood and many people want to be a part of it. And luckily we found Ally along the way to tell us about her baking journey too. Everybody wins! I really hope you get a lot out of this episode….
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E21 - Georgia's Cakes - Rising to success through constant change - how do you do it?
Georgia was one of the first people I approached about OLBAA boxes when we first launched. It’s amazing to think 3 years later she’s on our podcast!
Georgia has done so much in baking in such little time. The home cake business, moving to a commercial kitchen, supplying cakes to brands like Harrods, training, classes, moving the business to Israel, setting up a in person cake school, and building a successful YouTube channel….
It’s hard to know where to start but we certainly did enjoy this chat. She opens up quite a bit about how this all started and how she’s had to make so many changes along the way to keep the business growing and specifically growing in a direction she wanted it to.
She’s not the type to sit still and so you might be quite surprised to hear just how much Georgias’s Cakes has added a removed different things over a few short years. She’s quite private so we’re honoured to be able to talk to her and get to know more about Georgia herself. I think you’ll really enjoy this journey so let’s get on with it…
Haf
Learn more about Georgia here:
Website
Instagram
Facebook
YouTube
TikTok
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E20 - Tigga Mac - Everything you wanted to learn about getting millions of followers as a baker but were afraid to ask.
Melbourne, Australia. When I lived there I didn’t know it for its cakes, I knew it for its coffee. But things have changed a lot! One of the largest content creators around lives here and joins us for this episode - I’m referring to Tigga Mac and her bestie Katie.
They’ve gone from slaving away in their tiny kitchen just keeping on top of cake orders to be internationally recognised for their antics on social media. I learned so much talking to them about mastering social media - and particularly TikTok where they have - are you ready for this? - over 1.6million followers.
This has transformed their baking journey from taking cake orders to content creation and brand deals, but still, making lots of cake. There are so many interesting themes and ideas that they come with up for content but at the heart of it is still they are self-taught, highly-talented bakers.
Years of grinding away to build up their business has given them the confidence to go create and have so much fun doing it - as a team Get your notebook out for this one because there are so many useful lessons shared so kindly by these two lovely people. We’re really excited to share this with episode with you! Enjoy!
-Haf
Learn more about TIgga Mac here:
TikTok
Instagram
Facebook
YouTube
Website
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E19 - Amy's Bakehouse - Act fast, make mistakes, and go with your gut. How being hyper-focused can be both bad and good!
St. Albans. Just north of London is where you’ll find this little village with lush green rolling hills, and where you’ll find Amy’s Bakehouse.. Amy is a 24 year old baker who runs her own cake business. She started in 2020 and has already moved into a commercial kitchen!
When we found out about Amy we just had to get her on the show as the pace of growth that she’s gone through is just inspiring. She was not a baker. She started doing this right after finishing her degree. She hasn’t even started a career yet and the pandemic decided to set a new path for her.
Yes she is one of those bakers who came about as a part of the pandemic but the story of how it’s all come together is what I find fascinating. Amy’s attitude, drive, and focus is so visible in our conversation as she tells us exactly why she is the way she is and how she has used that to her advantage. Oh to be 24 again! Anyway, let’s get right to it and hear Amy’s story….enjoy!
Follow more here:
Website
TikTok
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E18 - Kendra Groves - Keeping your creativity alive when everything around you is so challenging.
Australia, England, Australia, England… Kendra Groves has been bouncing back and forth with her husband between these two distant countries navigating her way through life and baking her way through a lot of it.
She’s in Manchester now in case you’re wondering. She’s originally trained in musical theatre and opera, but trying and trying to get somewhere in that industry just proved too difficult against many odds. The abusive agents, the challenge of being tall, not looking the way you need to be. It was all too much!
Her passion to be creative has always been there but it wasn’t until she started baking that she realised that she can keep that creativity going and make something of it. Kendra is so vibrant, always in bright colours no matter what time of year it is, and very bubbly! Just watch her social media and you’ll instantly see what I’m talking about.
That personality is very addictive to watch and she has a great knack for keeping you entertained in any video she creates. While she’s a content creator by night, she still works as a chef during the day. So balancing it all can be challenging. How does she do it? What inspires her to keep going? And does she even have black or grey in her wardrobe?
Keep listening to find out and hear about Kendra’s inspiring baking journey…
More about Kendra:
Tiktok
Instragram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E17 - Cas Cakery - STOP! Running your own business is killing your mental health! How to deal with it and move on.
Toowomba Australia, which is in Queensland in case you were curious - is not a place we ever thought we’d end up but in this little place is home to a brand that’s known world wide - Cas Cakery.
Cassie, or “Cas” speaks with us today about her journey and what is so interesting here is that in such a short space of time she has rocketed her business from nothing to something incredible in just 5 short years.
What I love about Cassie is she reminds us about being honest about ourselves, reminding ourselves to make it fun, and most importantly, just take care of yourself. The stress of running a baking business can take its toll on all of us. Cassie has been very good about making sure she looks after herself mentally, physically, and emotionally. Doing this has only allowed herself to blossom further in her business and push herself forward even more.
Of course, she didn’t always do it this way. She’s hit that burn out stage multiple times, with frustration running high. But through all that she’s learned to watch for it before it happens so she can deal with it better. I think this is a skill that we don’t all have. So, this is why this episode makes for a great listen. Seeing that signs that suggest you need to adjust what you’re doing.
Do you struggle with burn out, resentment, frustration? Keep listening, there might be something in this that will help you take it all in your stride and manage it. I really hope you enjoy this one. Let’s rock on with Cassie’s baking journey.
More about Cas:
Website
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E16 - Vic's Kitchen - Baker turned teacher who shares vital information for anyone running a baking business. From easy ways to make money to protecting yourself and your company from any surprises!
We are back in England and just outside of London today in Woking, Surrey. We’re speaking with Victoria of Vic’s Kitchen. If you’ve ever wondered about running your own cake school, better ways to run you run your cake business, and even some quick ways to make some money, you’ve got to listen to this episode.
Vic has been running a cake school now for almost a decade and through this she has amassed hundreds of students learning not just about baking of course, but various other - and just as important - aspects of running your own cake business. The business end of things, pricing, marketing, and other strategies.
Vic has always been focused on the community and building a place that is fun for bakers to come and learn, feel comfortable, and most importantly, connect with other like-minded individuals. We’ve even had one of her guest teachers on this show in season 1 - remember Harry Bakes?
This episode is full of great advice whether you’re starting out, been at it for a while, or looking to add something new to your business. It’s hard work! There’s no question but Vic’s determination and drive is so inspiring we think you’re going to really enjoy this one. Let’s get on then with Vic’s baking journey….
Learn about Vic here:
Website
Instagram
Facebook
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This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E15 - Don't Tell Charles - The creator of the concrete cake! How she went from winging it to building a mature and successful career in the cake industry yet refusing to sit still.
Today, we have an open an honest discussion about choosing your right path and making sure you’re happy doing it.
We’re speaking today with Thao who is the brain behind the brand Don’t Tell Charles from Melbourne Australia. If you’ve ever created a concrete cake, you can thank Thao for that as she was the first one to make it.
Thao has taught thousands through her cake school. But it all started way before that. Going against the grain of family expectations, she started a cafe and went through a lot of changes to get to where she is today. It’s taught her so much about herself and through this journey she has then gone on to teach so many others in all manner of skills not just with baking, but with business ownership, entrepreneurship, and being an inspiring soul to so many.
We personally loved this chat because Thao beautifully opens up about the ups and downs of it all but through this discussion has the positivity and determination to continue to succeed no matter where life takes her.
For those of you who constantly question what you’re doing in life, sit back and take a listen. We think you’ll get a lot out of this one.
Learn more about Thao here:
Website
Instagram
Facebook
Pinterest
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E14 - Anjali (Cakes and Co) - Building your own baking journey from nothing, and in a far remote place too!
Hey everyone! So you all know by now, we started this podcast to help build something of a support network for bakers. A place where you can listen, learn, relate, be inspired, and most importantly, not feel alone in your own baking journey.
So imagine, if you really are baking on your own, in a country where the style of baking you do is non-existent. Where the ingredients, accessories, and access to training all comes from overseas. Imagine, your favourite sprinkles, or palm spears coming from thousands of miles away!
Say hello to Anjali - or Cakes and Co as she goes by online. Anjali lives in Panama. Think Central America. Definitely not the middle of nowhere, but in the baking world, some days it can certainly feel that way.
Through all of this though Anjali has built a brand, a style, and a significant following on social media by her inspiring cakes, patterns, use of colours, and designs. She’s created something out of nothing and so we were really interested to speak with her.
Just a note, English is her third language so she spoke so well about her challenges even though it’s not her mother tongue. Right, let’s not keep you waiting and hear Anjali’s baking journey. Enjoy.
Learn more about Anjali here:
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E13 - Jenna Rae Cakes - Best friends, best cheerleaders, best in what they do. How twin sisters overcame it all to build a highly successful bakery brand!
Hey everyone, this week we are really excited to head to Winnipeg in Canada to speak with two very well-known twin sisters Jenna and Ashley of Jenna Rae Cakes.
This is quite a story because what you see today of there amazing company has so much behind to get it to where It is. Jenna is the baker and Ashley is the designer. The beauty about this pairing meant that Ashley always had Jenna's back when it came to an outside mind to help style, present, and market Jenna’a creations.
But it wasn’t easy. Jenna spent years working in a commercial kitchen through the night to bake as she couldn’t bake at home. Then going off to do her day job in between.
Ashley was working in graphic design and had her own career but could see how she could help her sister in marketing these beautiful creations. But it wasn’t always planned this way. It never is right?
But look at them now. Food Network cake judges, numerous TV and magazine features, 3 shops, a best-selling recipe book.....it’s amazing! I can’t wait for you to hear their story…. So let’s jump right in with Jenna Rae Cakes.
Website:
Instagram
Facebook
Youtube
Their book:
Amazon Canada
Amazon USA
Amazon UK
Amazon Australia
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E12 - Cotton and Crumbs - How employing my husband to do the boring bits of the business helped me grow.
Hey everyone, this week it’s back to northern England to chat with Tracy of Cotton and Crumbs. Just 2 years into running her business she realised that not every aspect of running a cake business is exciting. For most of us, it’s the decorating or designing bit - the art - that we all really enjoy.
So, she employed her husband to do all the boring bits. Baking the cakes, making the buttercream or ganache, cleaning! This then allowed Tracy to focus on what she did best and what she enjoys the most. Designing cakes, and especially making flowers.
Tracy’s ability to create flowers for her cakes are some of the best we’ve seen. Her style is all about elegance with contemporary wedding cake design. You notice I say the word “design” a lot because you guys are ARTISTS and what you design on a cake is nothing short of incredible!
It’s good to remind yourself of that because you don’t just make cakes, you create art that’s edible! Tracy’s been in this game for a while now and has a lot of sound advice to share especially for wedding cake listeners.
So, let’s jump right in…. Enjoy this one.
Find out more on Tracy here:
Website
Instagram
Facebook
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E11 - Ekaterina (Ekats) - How to leave the corporate life, become a couture cake artist, and enjoy every moment doing it.
Hey everyone, we’re off to Brisbane Australia this week to sit down with Ekaterina, or Ekats as you may know her by. The timing of this conversation is fitting as you’re about to find out and we meet Ekats at a point in her career where although she’s done so much it still feels like she’s just getting started.
She’s a highly creative person - I mean, just go look at her instagram feed where she can match a her incredible style of dress to a cake over and over - and she finds inspiration in so many things and channels that into so many different areas.
After all, her corporate life was in sales and marketing for various well-known brands so she’s got a lot of experience to draw on - but she’s not keeping it to herself and shares extensively what she’s learnt and teaches so many in her own courses.
This conversation is full of inspiring stories so lets not waste any more time and here get right to it. Enjoy this one!
To find out more about Ekats....
Website
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E10 - Finch Bakery - The story of Finch told for the first time! They were told it just wouldn't work. So how did they make Finch the brand they are today?
This week we’re talking to one of our most requested bakers to interview for this podcast - Finch Bakery - Rachel and Lauren, twin sisters who started this journey just over 10 years ago have built a well-known UK bakery bakery in the North West of England. Throughout this journey, it's amazing to see how they have stayed humble, true to themselves, and so transparent during the whole process.
If you want to know what it takes, and I mean what it TRULY takes in those first years of running a business, you must give this one a listen. It’s just not something you can learn in a business degree. You need to hear it from Rachel and Lauren. The hours, the hard work, and the desire to stay in it loving what you do even if you’re spending 18 hours a day on it. This… is genuine entrepreneurship.
This is a bit longer than most of our usual episodes, but we’re talking to two people not one so there’s a bit more to say! Stay with us as the untold story of Finch Bakery is about to be heard for the first time. Enjoy…
Website:
www.finchbakery.com
Instagram
Facebook
Get their book!
(UK)
(USA)
(Canada)
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This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E09 - Amy's Little Cakery - How to play the fine balancing act of having a day job and a baking job. Plus, what it's like to go viral!
Welcome back to season 2! Have you missed us? We are so excited to be back and really happy to have another line-up of amazing bakers for this season.
Today, we’re in the North of England to speak with Amy of Amy’s Little Cakery. You may know her from some of her cartoon cakes she’s recently done, but this story goes back a little further.
Holding down a busy day job while also baking on the weekends is not easy, but welcome to Amy’s life. Regardless of this Amy has been able to put out all kinds of cakes. And not just fondant or buttercream. There are been florals, gravity-defying architectural cakes, wedding cakes, and of course, cartoon cakes to name a few.
Her desire to keep pushing herself and try new things has got her some interesting attention. Just this past week she went viral and ended up being interviewed on a US news channel. What does it feel like to go viral? How does one keep on top of all the busy schedules? What truly keeps this woman going? We’re about to find, so enjoy this episode and it’s good to be back!
Find out more about Amy here:
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E08 - Jenne (Posh Little Cakes). Starting a baking business after having to sacrifice a high-profile and successful corporate career.
Hey everyone, listen the person you’re about to hear from in this episode is where Rachel really found the start of her cake inspiration. I’m talking about Jenne from Posh Little Cakes in Perth, Australia.
For many of you bakers, your baking career is your second career. You’ve given up the corporate or day job for one of many reasons and moved into baking. Jenne did just that.
This is a story about making that sacrifice of a life as a high flying executive at a large multi-national company. Kid-free and a travelling the world. But that all changed when she had to quit. It took lots of determination, grit, and perseverance to build the cake business and school she has today.
It’s safe to say making that transition was hugely difficult for an ambitious female where her world was turned upside down. But to hear the story of how she made it happen is just amazing.
You’ll hear a bit about Rachel and I in this episode, and also we start off talking about cake stands of all things and oh, and excuse the dog barking. Hey what can I say? This is us, this is real life, and we’re just happy you’re tuning to hear the journey. We really enjoyed this conversation and I hope you do to….let’s crack on with Jenne from Posh Little Cakes….
Learn more about Jenne here:
Website
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E07 - Chell Bells Cakes - Finding what inspires YOU and making your mark in the cake world.
Where do you go to find your inspiration? You could say looking online, you could say in books, you could say you're inspired by other people.
For our guest this week, inspiration for her is everywhere. Here we have another one person business, run by a somebody who is obsessed with managing her time efficiently, and really does try to get the absolute most out of her work on a daily basis.
She has created her own style by way of choosing what cakes she did NOT want to make. This has led to her growing her brand and cake design very quickly leading to brand ambassador partnerships, and now teaching at a cake school.
Who are we talking about? Chell of ChellBells Cakes based in South East London. Her cakes drive emotion, fun, style, and elegance. She’s not shy to share the behind the scenes her on social media and now she sits down with us to share her baking journey. So let’s get right to it with Chell. Hope you like this one.
Follow Chell and her baking journey here:
Instagram
Website
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E06 - Lindsay (The Flour Girl) - High performance and over achieving, yet still finds more room to grow.
This week we are off to Canada to sit down with Lindsay also known for her brand The Flour Girl.
Lindsay is truly a high performer. She has 3 educational degrees (one in neurosceince). She still maintains a full time job. She has built her own brand and manufactures her own line of baking tools which in turn has allowed her to build a huge following on social media (more than 350K on IG) She has an academy to learn how to bake and on top of all that runs an e-commerce store with her partner!
Are you exhausted yet?
Baking started to counter her anxiety with juggling so many things. It's been her form of therapy and she speaks openly about that which is fascinating to learn and understand. Her story is inspiring as it teaches us that no matter where you are in life, you always have room to grow. Here we go then with Lindsay’s baking journey…. enjoy….
Learn more about Lindsay here:
Instagram
Her online store
YouTube
Pinterest
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel