E06 - Lindsay (The Flour Girl) - High performance and over achieving, yet still finds more room to grow.
This week we are off to Canada to sit down with Lindsay also known for her brand The Flour Girl.
Lindsay is truly a high performer. She has 3 educational degrees (one in neurosceince). She still maintains a full time job. She has built her own brand and manufactures her own line of baking tools which in turn has allowed her to build a huge following on social media (more than 350K on IG) She has an academy to learn how to bake and on top of all that runs an e-commerce store with her partner!
Are you exhausted yet?
Baking started to counter her anxiety with juggling so many things. It's been her form of therapy and she speaks openly about that which is fascinating to learn and understand. Her story is inspiring as it teaches us that no matter where you are in life, you always have room to grow. Here we go then with Lindsay’s baking journey…. enjoy….
Learn more about Lindsay here:
Instagram
Her online store
YouTube
Pinterest
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E05 - Hellen (Dportsweets) - LA's baking queen and former Food Network Contestant.
This week we’re going international! We are off to LA to sit down with Hellen, the former Food Network contestant and owner of Dport Sweets - an online bakery. But this story far from straight forward.
She’s not from LA and moved to the US at a young age. She had to learn English, and she had to find her feet as a teenager in a new country. So when her dad decided to buy her that first mixer, it all just seemed to make sense from there.
Hellen offers all kinds of desserts at Dport Sweets because she refuses to believe she can’t perfect something. However, she goes a lot further to get into the details of the full customer experience and why this is so important to her, and ultimately makes her stand out in a crowded California market.
With millions of views on her social media, we can tell you she doesn’t need a celebrity to help promote her work even if she lives amongst them. So let’s get stuck in with Hellen’s baking journey….we hope you like it.
Follow Hellen's journey here:
Instagram
Website
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E04 - Carly (Wish Upon A Cupcake) - I lost my business overnight; it was my biggest loss and my biggest gain.
This week we’re off to Wales to speak with non-other than the queen of Dalmatian print and pastels, Carly, or Wish Upon a Cupcake as you might know her on social media.
Carly has such an interesting story because she’s been able to make a career change within the baking world going from weddings to well, not doing weddings. But starting new trends, helping to start a business in the dried flower space, becoming a brand ambassador, and of course, baking different things to what se used to do.
What is quite a shock in all of this is she literally lost her business overnight and had to start from scratch all over again. How did she do it? Well, it’s time to find out, so here we go with episode 4 and a chat with Carly.
Follow Carly here:
Instagram
TikTok
Her Website
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E03 - Halima (Halima's Cake Artistry) - Never settle for average and know your worth.
This week, we're off to Nottingham, England to chat with Halima who runs Halima’s Cake Artistry. An inspiring, articulate, and passionate baker who has really taken her baking skills to new highs by continually pushing herself to cement her own design.
This is a chat that's full of insight considering she's taken her time to build her reputation and business in her area to set herself apart. Halima's skills are varied with her contemporary and elegant designs but her sugar flowers are something quite special.
This conversation is not about getting big on social media but more about focusing on the key aspects of your business as a baker to build your brand in your area and establishing yourself among key demographics. There's so much to learn here!
Fun fact: This was the first episode we ever recorded to kick off this Podcast!
Find out more about Halima here:
Instagram
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E02 - Harry Bakess - the aircraft engineer who throws cakes in the air.
This week, we sit down with a relative newcomer to the baking world, and our first male guest - Harry. Harry started baking 2020 but has very quickly developed his skills, built an incredible social media following on both Instagram and TikTok, and is now even teaching at a cake school not far from where he lives!
How has he achieved such success so quickly? We find out and also learn that Harry's laid back attitude and ability to balance his day job - an aircraft engineer - with this baking life is definitely not an easy task but he has managed to make it work!
Harry is incredibly easy going to chat with and this episode he takes the time to give healthy insight into how he was able to build his social media following so quickly. Within 18 months he's closing in on 100k followers on Instagram and over 50k on TikTok. This is after Instagrams algorithm changes from 2021 that made this so much harder for many to grow their accounts.
We hope he inspires many of you who are just starting or who have been doing this a while to grab opportunity when it comes and have a lot of fun doing it!
Follow Harry here:
Instagram
TikTok
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
E01 - Jane Taylor - Dream big, work smart, and look for the signs.
Welcome to the first episode of MBJ! This week we have one of the most incredible floral cupcake bakers around - Jane Taylor. Jane started from nothing after having her 5th (!!) child and decided to get to work on something she always enjoyed - baking!
The journey has been a great one but with some help along the way in the form of some some great friends to keep her going, she has built her cake business into something now that looks very different to when she started. An online cake school, mastering the art of buttercream flowers, and teaching and inspiring so many other bakers. She has over 300,000 followers on Instagram who marvel at her work.
Jane is no nonsense, and isn't afraid to say what is necessary. But she's also extremely caring, and full of positive energy. We think you'll get a lot of our this first episode!
Learn more about Jane:
Website
Instagram
Youtube
Twitter
Facebook
This podcast is produced in London and Madrid by OLBAA.
OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.
To find out more, head over to www.olbaa.shop
Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk
See you next time on My Baking Journey!
-Haf & Rachel
Welcome to the My Baking Journey Podcast!
Sit down with Rachel and Haf, the co-founders of OLBAA as we chat with some of the worlds’ top home bakers to get an understanding about how they built their businesses into what they are today. Ups, down, surprises, and disasters!
Get some great knowledge from bakers just like you who have been through it all and come out stronger and better for it. Whether you’re new to baking or have been running your baking business for a while, this podcast is for YOU!
Our podcast launches every Monday when a season is live.
Our podcast is also available on your favourite podcast app. Just search “OLBAA” or “My making journey”. You can also click the pink button above to take you directly to the podcast.