Haf Saba 20/07/2023 Haf Saba 20/07/2023

E13 - Jenna Rae Cakes - Best friends, best cheerleaders, best in what they do. How twin sisters overcame it all to build a highly successful bakery brand!

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Hey everyone, this week we are really excited to head to Winnipeg in Canada to speak with two very well-known twin sisters Jenna and Ashley of Jenna Rae Cakes.

This is quite a story because what you see today of there amazing company has so much behind to get it to where It is. Jenna is the baker and Ashley is the designer. The beauty about this pairing meant that Ashley always had Jenna's back when it came to an outside mind to help style, present, and market Jenna’a creations.

But it wasn’t easy. Jenna spent years working in a commercial kitchen through the night to bake as she couldn’t bake at home. Then going off to do her day job in between.

Ashley was working in graphic design and had her own career but could see how she could help her sister in marketing these beautiful creations. But it wasn’t always planned this way. It never is right?

But look at them now. Food Network cake judges, numerous TV and magazine features, 3 shops, a best-selling recipe book.....it’s amazing! I can’t wait for you to hear their story…. So let’s jump right in with Jenna Rae Cakes.

Website:
Instagram
Facebook
Youtube

Their book:
Amazon Canada
Amazon USA
Amazon UK
Amazon Australia

This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop

Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E12 - Cotton and Crumbs - How employing my husband to do the boring bits of the business helped me grow.

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Hey everyone, this week it’s back to northern England to chat with Tracy of Cotton and Crumbs. Just 2 years into running her business she realised that not every aspect of running a cake business is exciting. For most of us, it’s the decorating or designing bit - the art - that we all really enjoy.

So, she employed her husband to do all the boring bits. Baking the cakes, making the buttercream or ganache, cleaning! This then allowed Tracy to focus on what she did best and what she enjoys the most. Designing cakes, and especially making flowers.

Tracy’s ability to create flowers for her cakes are some of the best we’ve seen. Her style is all about elegance with contemporary wedding cake design. You notice I say the word “design” a lot because you guys are ARTISTS and what you design on a cake is nothing short of incredible!

It’s good to remind yourself of that because you don’t just make cakes, you create art that’s edible! Tracy’s been in this game for a while now and has a lot of sound advice to share especially for wedding cake listeners.

So, let’s jump right in…. Enjoy this one.

Find out more on Tracy here:

Website
Instagram
Facebook

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E04 - Carly (Wish Upon A Cupcake) - I lost my business overnight; it was my biggest loss and my biggest gain.

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This week we’re off to Wales to speak with non-other than the queen of Dalmatian print and pastels, Carly, or Wish Upon a Cupcake as you might know her on social media.

Carly has such an interesting story because she’s been able to make a career change within the baking world going from weddings to well, not doing weddings. But starting new trends, helping to start a business in the dried flower space, becoming a brand ambassador, and of course, baking different things to what se used to do.

What is quite a shock in all of this is she literally lost her business overnight and had to start from scratch all over again. How did she do it? Well, it’s time to find out, so here we go with episode 4 and a chat with Carly.

Follow Carly here:
Instagram
TikTok
Her Website

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E03 - Halima (Halima's Cake Artistry) - Never settle for average and know your worth.

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This week, we're off to Nottingham, England to chat with Halima who runs Halima’s Cake Artistry. An inspiring, articulate, and passionate baker who has really taken her baking skills to new highs by continually pushing herself to cement her own design.

This is a chat that's full of insight considering she's taken her time to build her reputation and business in her area to set herself apart. Halima's skills are varied with her contemporary and elegant designs but her sugar flowers are something quite special.

This conversation is not about getting big on social media but more about focusing on the key aspects of your business as a baker to build your brand in your area and establishing yourself among key demographics. There's so much to learn here!

Fun fact: This was the first episode we ever recorded to kick off this Podcast!

Find out more about Halima here:

Instagram