Haf Saba 22/08/2023 Haf Saba 22/08/2023

How do I price my cakes/cupcakes?

Watch this video with industry thinkers discussing how they price for their cakes and cupcakes. Innovative ideas and ways to increase profit for your cake business!

Welcome to The Pricing Conversation.

Industry leading bakers sit down to have a chat about one of the hardest parts of being a baker - what to charge for your cakes!

Featuring the following amazing industry thought leaders:

Jane Taylor - internationally-renowned floral cupcake maker

Emma Jayne - 2022 cake artist of the year.

Melanie Underwood - founder of Cake International - one of the largest cake shows in the world.

Rockpool Creative and RockCake - specialists in marketing and branding for cake makers world wide

Sit back and take notes! There's a lot here to help you with.

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E08 - Jenne (Posh Little Cakes). Starting a baking business after having to sacrifice a high-profile and successful corporate career.

Click to listen to this in your podcast app

Hey everyone, listen the person you’re about to hear from in this episode is where Rachel really found the start of her cake inspiration. I’m talking about Jenne from Posh Little Cakes in Perth, Australia.

For many of you bakers, your baking career is your second career. You’ve given up the corporate or day job for one of many reasons and moved into baking. Jenne did just that.

This is a story about making that sacrifice of a life as a high flying executive at a large multi-national company. Kid-free and a travelling the world. But that all changed when she had to quit. It took lots of determination, grit, and perseverance to build the cake business and school she has today.

It’s safe to say making that transition was hugely difficult for an ambitious female where her world was turned upside down. But to hear the story of how she made it happen is just amazing.

You’ll hear a bit about Rachel and I in this episode, and also we start off talking about cake stands of all things and oh, and excuse the dog barking. Hey what can I say? This is us, this is real life, and we’re just happy you’re tuning to hear the journey. We really enjoyed this conversation and I hope you do to….let’s crack on with Jenne from Posh Little Cakes….

Learn more about Jenne here:
Website
Instagram

This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop

Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E07 - Chell Bells Cakes - Finding what inspires YOU and making your mark in the cake world.

Click here to listen to this in your podcast app

Where do you go to find your inspiration? You could say looking online, you could say in books, you could say you're inspired by other people.

For our guest this week, inspiration for her is everywhere. Here we have another one person business, run by a somebody who is obsessed with managing her time efficiently, and really does try to get the absolute most out of her work on a daily basis.

She has created her own style by way of choosing what cakes she did NOT want to make. This has led to her growing her brand and cake design very quickly leading to brand ambassador partnerships, and now teaching at a cake school.

Who are we talking about? Chell of ChellBells Cakes based in South East London. Her cakes drive emotion, fun, style, and elegance. She’s not shy to share the behind the scenes her on social media and now she sits down with us to share her baking journey. So let’s get right to it with Chell. Hope you like this one.

Follow Chell and her baking journey here:

Instagram
Website

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E06 - Lindsay (The Flour Girl) - High performance and over achieving, yet still finds more room to grow.

Click here to listen to this in your podcast app

This week we are off to Canada to sit down with Lindsay also known for her brand The Flour Girl.

Lindsay is truly a high performer. She has 3 educational degrees (one in neurosceince). She still maintains a full time job. She has built her own brand and manufactures her own line of baking tools which in turn has allowed her to build a huge following on social media (more than 350K on IG) She has an academy to learn how to bake and on top of all that runs an e-commerce store with her partner!

Are you exhausted yet?

Baking started to counter her anxiety with juggling so many things. It's been her form of therapy and she speaks openly about that which is fascinating to learn and understand. Her story is inspiring as it teaches us that no matter where you are in life, you always have room to grow. Here we go then with Lindsay’s baking journey…. enjoy….

Learn more about Lindsay here:
Instagram
Her online store
YouTube
Pinterest

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E03 - Halima (Halima's Cake Artistry) - Never settle for average and know your worth.

click here to listen to this in your podcast app

This week, we're off to Nottingham, England to chat with Halima who runs Halima’s Cake Artistry. An inspiring, articulate, and passionate baker who has really taken her baking skills to new highs by continually pushing herself to cement her own design.

This is a chat that's full of insight considering she's taken her time to build her reputation and business in her area to set herself apart. Halima's skills are varied with her contemporary and elegant designs but her sugar flowers are something quite special.

This conversation is not about getting big on social media but more about focusing on the key aspects of your business as a baker to build your brand in your area and establishing yourself among key demographics. There's so much to learn here!

Fun fact: This was the first episode we ever recorded to kick off this Podcast!

Find out more about Halima here:

Instagram

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E02 - Harry Bakess - the aircraft engineer who throws cakes in the air.

Click here to listen to this in your podcast app

This week, we sit down with a relative newcomer to the baking world, and our first male guest - Harry. Harry started baking 2020 but has very quickly developed his skills, built an incredible social media following on both Instagram and TikTok, and is now even teaching at a cake school not far from where he lives!

How has he achieved such success so quickly? We find out and also learn that Harry's laid back attitude and ability to balance his day job - an aircraft engineer - with this baking life is definitely not an easy task but he has managed to make it work!

Harry is incredibly easy going to chat with and this episode he takes the time to give healthy insight into how he was able to build his social media following so quickly. Within 18 months he's closing in on 100k followers on Instagram and over 50k on TikTok. This is after Instagrams algorithm changes from 2021 that made this so much harder for many to grow their accounts.

We hope he inspires many of you who are just starting or who have been doing this a while to grab opportunity when it comes and have a lot of fun doing it!

Follow Harry here:

Instagram
TikTok

This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel

Haf Saba 20/07/2023 Haf Saba 20/07/2023

E01 - Jane Taylor - Dream big, work smart, and look for the signs.

click here to listen in your podcast app

Welcome to the first episode of MBJ! This week we have one of the most incredible floral cupcake bakers around - Jane Taylor. Jane started from nothing after having her 5th (!!) child and decided to get to work on something she always enjoyed - baking!

The journey has been a great one but with some help along the way in the form of some some great friends to keep her going, she has built her cake business into something now that looks very different to when she started. An online cake school, mastering the art of buttercream flowers, and teaching and inspiring so many other bakers. She has over 300,000 followers on Instagram who marvel at her work.

Jane is no nonsense, and isn't afraid to say what is necessary. But she's also extremely caring, and full of positive energy. We think you'll get a lot of our this first episode!

Learn more about Jane:

Website
Instagram
Youtube
Twitter
Facebook