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How do I price my cakes/cupcakes?

Watch this video with industry thinkers discussing how they price for their cakes and cupcakes. Innovative ideas and ways to increase profit for your cake business!

Welcome to The Pricing Conversation.

Industry leading bakers sit down to have a chat about one of the hardest parts of being a baker - what to charge for your cakes!  

Featuring the following amazing industry thought leaders:

Jane Taylor - internationally-renowned floral cupcake maker

Emma Jayne - 2022 cake artist of the year.

Melanie Underwood - founder of Cake International - one of the largest cake shows in the world.

Rockpool Creative and RockCake - specialists in marketing and branding for cake makers world wide

Sit back and take notes! There's a lot here to help you with.

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