E05 - Hellen (Dportsweets) - LA's baking queen and former Food Network Contestant.

This week we’re going international!  We are off to LA to sit down with Hellen, the former Food Network contestant and owner of Dport Sweets - an online bakery.  But this story far from straight forward.  

She’s not from LA and moved to the US at a young age.  She had to learn English, and she had to find her feet as a teenager in a new country.  So when her dad decided to buy her that first mixer, it all just seemed to make sense from there. 

Hellen offers all kinds of desserts at Dport Sweets because she refuses to believe she can’t perfect something. However, she goes a lot further to get into the details of the full customer experience and why this is so important to her, and ultimately makes her stand out in a crowded California market.  

With millions of views on her social media, we can tell you she doesn’t need a celebrity to help promote her work even if she lives amongst them.  So let’s get stuck in with Hellen’s baking journey….we hope you like it.

Follow Hellen's journey here:
Instagram
Website

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This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

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See you next time on My Baking Journey!
-Haf & Rachel