This week, we're off to Nottingham, England to chat with Halima who runs Halima’s Cake Artistry.   An inspiring, articulate, and passionate baker who has really taken her baking skills to new highs by continually pushing herself to cement her own design.

This is a chat that's full of insight considering she's taken her time to build her reputation and business in her area to set herself apart.  Halima's skills are varied with her contemporary and elegant designs but her sugar flowers are something quite special.

This conversation is not about getting big on social media but more about focusing on the key aspects of your business as a baker to build your brand in your area and establishing yourself among key demographics.   There's so much to learn here!

Fun fact:  This was the first episode we ever recorded to kick off this Podcast!

Find out more about Halima here:

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This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop

Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel